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Versatile Sports Brands Rule the Bra Market

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Sales of sports bras are steadily on the rise, and not just due to an increase in fitness participation. Athletic apparel brands are using premium performance fibers to finally give women comfortable, sexy and supportive bras that move from workout to work, without missing a beat. The last half century has brought countless innovations to the apparel industry. Consider the synthetics that look and feel as good as the best silks, cashmeres and suedes, but that can be thrown in the washing machine. Or how about athletic apparel that cools the body, wicks away moisture, and records heart rate? And finally, keep an eye out…

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