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Mixed reaction on Back-to-School sales

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Apparel Online India August, 16-31, 2015

Retailers yet again roll out early promotions

In 2014, retailers vied the consumer’s attention by rolling out early promotions and luring the price-conscious consumers; this year is no different with retailers pushing Back-to-School (BTS) sales as early as possible. But early reports by National Retail Foundation (NRF) and a recent survey by the International Council of Shopping Centers (ICSC), provides conflicting data on the BTS spending this year.  According to the survey conducted for NRF by Prosper Insights & Analytics, families with children in kindergarten through 12th grade plan to spend an average of US $ 630.36 on electronics, apparel and school supplies this year, down from US $ 669.28 in 2014. Also college shoppers and their families will be cautious on spending as they plan to…

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Source: Apparel Online India August, 16-31, 2015
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