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Japanese e-tailer targets the US market

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Apparel Online India June, 1-15, 2017

READ MORE ON Japanese e-commerceJapanese e-tailerRetail Market

Start Today-owned Zozotown makes its first foray in the US market

To get the pulse of the industry and to make their entry into the new market smooth, retailers have often used social media to catch the attention of the consumers. Now, social media has revolutionized the way designers and retailers share their work as consumers and public get a glimpse of what the world’s best dressed people are actually wearing. Cashing on this change, Start Today’s new app ‘Wear’ promises personal styling, just like what Instagram does for selfie. Available for iOS and Android users, Wear delivers a steady stream of fresh-from-the-sidewalk looks to 8 million users in 21 countries, in addition to each outfit being easy to shop. After its huge success in Japan, the Japanese behemoth is taking…

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Source: Apparel Online India June, 1-15, 2017
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