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Holiday sales at US stores a mixed bag for retailers

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Apparel Online India January, 16-31, 2017

READ MORE ON Fashion BrandsHoliday SeasonMarket ReportNRF

For retailers, holiday season is like a make-or-break time. This year, there was buoyancy brought on by factors like the seasonally crisp weather and positive marketing messaging among retailers. Planalytics, which provides weather analytics for businesses, too says that December 2016 was actually cold, especially in eastern states which benefited the apparel stores by an estimated US $ 309 million compared with last year. Yet, retail experts caution analysts not to be fooled by rosy retail holiday sales reports. It’s true that the sector finished well, but not everyone benefited, and 2017 won’t be rosy for all. Though clothing is the top selling item during the period, but November and December now account for less than 21 per cent of…

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Source: Apparel Online India January, 16-31, 2017
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