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Dilemma looms over holiday shopping sales

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Apparel Online India December, 1-15, 2016

READ MORE ON Apparel Retail IndustryHoliday SalesHoliday Season SalesNRF

Trump’s surprise victory likely to affect consumption patterns

All eyes are turned towards developments in America, post the victory of Donald Trump as the next President of the United States, followed by various protests and question marks on how the economy will react in the long run. In this scenario, the outlook for holiday season sales is garnering mixed reactions, and according to many retail experts the uncertainty is likely to impact the holiday season sales this year. And even though retailers have come out in large, with various marketing tactics and a horde of promotions for their annual year-end gains, it remains to be seen whether the holiday season sales will reach its earlier forecast of an increase this year? According to National Retail Federation’s earlier predictions,…

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Source: Apparel Online India December, 1-15, 2016
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