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Lectra Vietnam: Strategies and challenges of an evolving market

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Apparel Online Vietnam November, 2016

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“Lectra’s DNA has been to directly manage the business, but south-east Asia was an exception, owing to the size of the countries and the fact that it was not financially viable to have a subsidiary in each country,” says Yves Delhaye, Director – ASEAN (Australia, South Korea, India) at Lectra. But over time things have changed, after starting operations in India in 2007-08 and in Korea two years ago which had been a success, coming to Vietnam was a logic extension, as 80 per cent of Lectra customers in Vietnam are  foreign direct investment…

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Source: Apparel Online Vietnam November, 2016
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