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Global menswear market continues to grow; Brands launch standalone stores

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Apparel Online India December, 16-31, 2016

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In 2016, menswear grew at a faster pace than womenswear – up 4.5 per cent versus 3.7 per cent, and indications are that by 2019 the segment will reach US $ 40 billion in worldwide sales. This shifting focus of retailers and brands from womenswear to menswear is due to the birth of the style-savvy male consumer on whom the fashion industry is relying on for growth as the overall luxury market growth continues to slowdown. Continuously, retailers are re-strategizing to gauge the male consumer through assortment of products that not just appeal to them fashion-wise but also resonate with their identity. Such is the case that multi-brand retailers, Nordstrom has grown its menswear offering by 26 per cent and…

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Source: Apparel Online India December, 16-31, 2016
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