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After conquering domestic market, LIVA is targeting international retailers through LAPF

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Apparel Online India March, 1-15, 2017

READ MORE ON Aditya Birla GroupLAPFLiva

Deriving its competitive edge from integrated business models, the Pulp and Fibre business of Aditya Birla Group, Birla Cellulose has steadily grown over the past six decades to achieve global partnership with a 21 per cent market share. LIVA, the company’s new age naturally created fabric has created a stir in the domestic market for being comfortable, soft, 100 per cent natural and eco-friendly. In conversation with Apparel Online, Rajeev Gopal, Chief Marketing Officer, Birla Cellulose (Grasim) talks about the strategy of the company in respect to LIVA, LAPF and the market in general. Although LIVA has made its…

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Source: Apparel Online India March, 1-15, 2017
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